Durability, safety and traceability of the product


La Bella by BG was founded in Australia under expert guidance of industry experts. The brand focuses on its ethics of sourcing and its super premium hair quality. Ever since, the brand was launched, it is expanding, to become one of the best brand of hair extensions in the world.


Our customers are our roots.

Our Quality

Excellence with no compromise. Our products stand out in many fields:

  • Respect of raw materials’ integrity
  • Durability, safety and traceability of the product
  • Professional support for application techniques
  • Breadth, diversification and renewal of the offer
  • Selection of certified salons as partners for distribution

La Bella by BG looks at the future and creates innovative products to fulfil the need of the customer. La Bella by Bg assures to empower women, to strive to be the best in the world.


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Marketing Manager

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